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Similarly, Beyonce's magnum opus, " Lemonade," was supposed to be exclusively on Tidal after it premiered on HBO, but it was made available on iTunes, Amazon and Pandora days after its release, too.
WHY ARENT ALL OF JAY Z ALBUMS ON APPLE MUSIC DOWNLOAD
Somehow Tidal, the Jay Z-owned underdog with 3 million subscribers, has done a far better job at manufacturing a spectacle around the latest records from its coup of superstar co-owners, but it hasn't exactly come out a winner.Īfter accidentally leaking it the night before its release, Tidal stated it would be the only place to stream and download Rihanna's new album, " Anti," but it was made available on Apple Music the next day and Spotify weeks later. Apple Music and Tidal are trying similar approaches, exclusively releasing records by some of the most popular musicians in the business.
What does a streaming music service have to do to stick out? The same thing that Netflix, HBO, Hulu and Amazon do in video realm: focus on producing must-have content that you can't get anywhere else. That's why the streaming music scene is such a big battlefield right now.
“Not many people can do that in this environment,” Petty said.Nobody wants to buy music anymore. It was couched inside an ad for Sprint that said, “Switch to Sprint and get six months of Tidal in the U.S.”īut, added Petty, the biggest opportunities are available only to A-level draws - those who are able to earn enough streaming plays to offset few platforms without sacrificing chart position. On Tidal’s platform, the teaser for Jay-Z’s forthcoming album was presented as a kind of loss leader for the cellphone carrier. They’re driving traffic to the service, they’ve invested in music videos and different promos - it’s a great look for everybody.” “When you look at Drake’s deal, that’s an overall, multi-pronged, multimillion-dollar deal. “Whatever is beneficial and lucrative to the client while at the same time not compromising the relationship with the fans, I’m all for it,” Petty said. Petty, who represents rap artists including Vince Staples, A Tribe Called Quest, Earl Sweatshirt and others and is partner at the law firm Nixon Peabody, said he advises his artists to strike a balance.
WHY ARENT ALL OF JAY Z ALBUMS ON APPLE MUSIC TORRENT
(Simultaneously, the album was illegally downloaded via Bit Torrent more than 500,000 times soon after release, according to Torrent Freak.)Įntertainment attorney Julian K. When rapper Kanye West released his most recent album, “The Life of Pablo,” as a Tidal exclusive, subscriptions to the service jumped from 1 million to 2.5 million, according to an analysis by Goldman Sachs. Guess which album will be the most pirated of the year?”įrom Tidal and Jay-Z’s perspective, the move certainly makes sense. One Twitter user made a prediction: “Jay-Z’s next album will be exclusive to TIDAL and Sprint customers for 6 months. “And how many people are really going to be in the middle of their contract term and and say, ‘OK, I’m going to cancel this and go get Sprint instead’?” “If they used to listen to Jay-Z on Spotify, all they know is they put in ‘Jay-Z’ and nothing’s there,” Martin added. “I think this is is bad for the music business,” she said.Ĭiting Apple Music’s recent investment in securing exclusive releases, Martin said Sprint and Tidal’s move is “a worsening, if you will, of what Apple started, which is paying for music exclusives to try and drive Apple Music subscriptions.” In the past, some exclusives have been limited to a few days, while others have persisted for a number of weeks.įans who are already committed to a competing service aren’t the only losers, said Laura Martin, senior entertainment and Internet industry analyst for investment banking firm Needham & Co. Beyoncé also issued her most recent album, “Lemonade,” as a Tidal exclusive. The Canadian rap hit maker Drake has a multitiered arrangement with Apple Music, as does pop magnate Taylor Swift.
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Jay-Z isn’t the first to exclusively deliver his new work to a particular music streaming platform for an indeterminate period (a press release did not indicate when - or if - “4:44” would be released in other formats or through other services, though new or existing Sprint customers will receive free access to Tidal for six months). Stuck in a tug-of-war among big-money interests, fans are being asked to commit to streaming platforms or sign carrier contracts - and give personal data - in exchange for their enthusiasm. The outcry serves as a reminder of the continued battle for streaming-service dollars. On social media, the backlash on the “4:44” exclusive was swift (if sometimes ungrammatical): “Jay z album a tidal exclusive he dont want anyone to hear it apparently,” wrote one fan, echoing the thoughts of many. But the move has also appeared to irk a lot of his fans, many of whom are still smarting from an earlier Jay-Z initiative: pulling all of his albums from Tidal’s competitor, industry leader Spotify, in April.